Happy Birthday, Ariete
Ariete 60th Anniversary
From adapting the lyrics and composing the music to studio recording and the final music video, we managed every phase through an integrated creative and production approach, caring for every detail to create a truly distinctive piece of content. The goal was clear: turn a corporate anniversary into an authentic celebration by creating a song that would be a tribute, a message and a symbol of identity.
The result was “Happy Birthday, Ariete”, an original song that became the official soundtrack to the brand’s anniversary. Rather than a conventional corporate jingle, it was conceived as an unconventional company anthem combining energy, humour and emotion. The aim was to express the pride of belonging and future-facing vision that define the brand’s history and personality, in a musical form able to speak to employees, partners and the wider public alike.
The process began with adapting the lyrics to reflect the company’s bright, dynamic and genuine spirit, balancing lightness with depth and emotion with rhythm. Careful musical arrangement then gave the song a fresh, catchy contemporary pop structure aligned with the positive, inclusive mood we wanted to convey.
Studio recording was the heart of the creative process. Voice selection, harmonic development and attention to sonic detail were essential to the authenticity of the final result. Every vocal and instrumental element was calibrated to express enthusiasm, warmth and a shared identity. At the same time, the music video completed the story by turning the song into a collective visual experience. It features the people who bring the brand to life every day, alternating spontaneous moments with emotionally powerful imagery.
Through lively direction, dynamic editing and a bright, inclusive visual language, the video becomes a shared celebration — a collective story in which every face and every smile contributes to one greater narrative
The final piece goes beyond celebrating an anniversary: it is a statement of identity and a musical story connecting the brand’s past, present and future. “Happy Birthday, Ariete” became a symbol of belonging and corporate pride, a collective anthem celebrating the people and values that have always made the company distinctive, authentic and ready for new challenges.
Our Role:
- Concept
- Screenplay
- Shooting
- Editing&Color Grading
- Compositing
- Sound Design
