{"id":2041,"date":"2024-05-20T16:04:00","date_gmt":"2024-05-20T14:04:00","guid":{"rendered":"https:\/\/www.cineseries.it\/lavori\/ariete-spot-il-vero-espresso-italiano\/"},"modified":"2026-09-03T18:53:20","modified_gmt":"2026-09-03T16:53:20","slug":"ariete-the-real-italian-espresso-commercial","status":"publish","type":"lavori","link":"https:\/\/www.cineseries.it\/en\/works\/ariete-the-real-italian-espresso-commercial\/","title":{"rendered":"Ariete \u201cThe Real Italian Espresso\u201d Commercial"},"content":{"rendered":"

Ariete Espresso<\/h2>

Ariete \u201cThe Real Italian Espresso\u201d Commercial<\/h2><\/div><\/section>\n\n
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With this commercial<\/strong>, Ariete<\/strong> set out to consolidate its position as a definitive reference point for Italian espresso<\/strong>, celebrating a ritual that is at once an everyday gesture, a cultural symbol and a sensory heritage shared around the world. The aim was to portray espresso not simply as a drink, but as an aesthetic<\/strong> and cultural experience<\/strong> capable of expressing, in just a few seconds, the precision, passion and artistry of Italian craftsmanship.<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n

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To achieve this, we chose a highly sophisticated technical and visual approach<\/strong>, filming entirely in the studio<\/strong> with a slow-motion set-up operating at 1,200 frames per second.<\/strong><\/p>\n

This technology allowed us to capture every moment of the coffee-making process with extraordinary clarity: dancing steam, crema slowly forming and tiny droplets running down the cup. Each frame becomes a celebration of detail, a visual composition that conveys the beauty of the gesture and the perfection of the result.<\/p>\n

The cinematography was crafted with extreme precision, using warm contrasts and soft light<\/strong> to evoke the intimate atmosphere of an Italian coffee bar through a contemporary, cinematic language. Every element, from the machine\u2019s polished metal to the coffee\u2019s deep colour, was designed to communicate quality, authenticity and refinement<\/strong>.<\/p>\n

The result is a tribute to the beauty of the ritual and the quality of the final espresso<\/strong>: a visual story that highlights the ability of Ariete\u2019s professional machines<\/strong> to bring the authentic Italian coffee-bar experience into the homes of true espresso lovers.<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n

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A commercial that goes beyond presenting a product to celebrate an iconic ritual and reaffirm the deep connection between design, culture and everyday pleasure.<\/p>\n

Our Role:<\/h3>\n