{"id":2045,"date":"2024-07-03T16:28:19","date_gmt":"2024-07-03T14:28:19","guid":{"rendered":"https:\/\/www.cineseries.it\/lavori\/kenwood-sequel-social-adv\/"},"modified":"2026-08-27T17:06:33","modified_gmt":"2026-08-27T15:06:33","slug":"kenwood-sequel-social-adv","status":"publish","type":"lavori","link":"https:\/\/www.cineseries.it\/en\/works\/kenwood-sequel-social-adv\/","title":{"rendered":"Kenwood"},"content":{"rendered":"<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"title-lg !mb-0 uppercase\">Kenwood<\/h2><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Social Advertising Series<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-text\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"73\" data-end=\"477\">For this project, <strong>Kenwood<\/strong> commissioned us to produce a <strong>social-first video series<\/strong> supporting <strong>advertising campaigns for the Middle Eastern market<\/strong>. The goal was to develop a visual language that could combine the brand\u2019s international identity with the cultural and stylistic nuances of a complex and diverse region.<\/p>\n<p data-start=\"73\" data-end=\"477\">\n\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromLeft\" class=\"overflow-hidden flex flex-col items-center justify-center w-full mdd:row-start-2 rounded-tl-[50px] md:rounded-tl-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2024\/07\/Kenwood_ADV3-2.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"479\" data-end=\"796\">The main challenge was to <strong>adapt tone, pace and storytelling<\/strong> to an audience with different viewing habits and aesthetic sensitivities, while remaining fully consistent with Kenwood\u2019s brand identity and its values of quality, innovation and contemporary lifestyle.<\/p>\n<p data-start=\"479\" data-end=\"796\">We therefore designed an<strong> agile, dynamic and highly visual format<\/strong> for digital channels and the region\u2019s most widely used social platforms, favouring fast-paced editing, bright cinematography and a direct, fresh and positive tone.<\/p>\n<p data-start=\"479\" data-end=\"796\">The products were showcased through <strong>everyday micro-stories<\/strong>, authentic gestures and close-up shots, with a colour palette aligned with local tastes and art direction attentive to the target audience\u2019s cultural sensibilities. Each episode was conceived as part of a <strong>consistent yet modular series<\/strong> that could adapt to different stages of the advertising campaign and multiple distribution channels, ensuring maximum flexibility and communication performance.<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromRight\" class=\"overflow-hidden flex flex-col items-center justify-center w-full md:col-start-2 mdd:row-start-2 md:row-start-1 rounded-tr-[50px] md:rounded-tr-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2024\/07\/Kenwood_ADV2-1.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center col-start-1 row-start-1\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"798\" data-end=\"1327\">The result was a <strong>bright and effective format<\/strong> that successfully combined a global aesthetic with local identity, fully meeting the brand\u2019s marketing objectives and strengthening its presence in the Middle Eastern market.<\/p>\n<h3>Our Role:<\/h3>\n<ul>\n<li>Screenplay<\/li>\n<li>Location<\/li>\n<li>Set Design<\/li>\n<li>Casting<\/li>\n<li>Shooting<\/li>\n<li>Styling<\/li>\n<li>Sound Design<\/li>\n<li>Editing&amp;Color Grading<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t\t<a class=\"base-button mt-hhgap\" href=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/688351568\/rendition\/1440p\/file.mp4?loc=external&#038;signature=1187f0703e3b6f1afb1ecc6f04db402a9ced68cd03ccfa2807d8e2f7706679b4\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWatch the Video\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t\t<div data-gs-reveal=\"reveal_fromBottom\" class=\"group overflow-hidden transition-all duration-500 hover:rounded-t-none hover:rounded-b-none rounded-bl-[50px] md:rounded-bl-[100px] rounded-br-[50px] md:rounded-br-[100px]\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" loading=\"lazy\" class=\"relative w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2024\/07\/Kenwood_ADV1-2-scaled.jpg\" alt=\"\" \/>\n\t\t\t<\/picture>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Related Work<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-other-works\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t<div class=\"acf-slider__container--carousel-outer-mobile-only relative\">\n\t\t\t\t\t\t<div class=\"acf-slider__container--carousel relative swiper-container\" data-autoplay=\"true\">\n\t\t\t\t<div class=\"imgwall__container md:!grid md:!grid-cols-3 swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/ariete-the-real-italian-espresso-commercial\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Ariete-Caffe.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Ariete \u201cThe Real Italian Espresso\u201d Commercial<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-bottone\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap pb-gap md:pb-2gap\"><div class=\"base-block alignwide\">\t\t\t<a class=\"base-button\" href=\"https:\/\/www.cineseries.it\/en\/our-works\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tView All Work\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/section>","protected":false},"featured_media":623,"template":"","lavori_categoria":[],"class_list":["post-2045","lavori","type-lavori","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kenwood - Cineseries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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\/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cineseries.it\/en\/works\/kenwood-sequel-social-adv\/\",\"url\":\"https:\/\/www.cineseries.it\/en\/works\/kenwood-sequel-social-adv\/\",\"name\":\"Kenwood - 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