{"id":2061,"date":"2025-09-28T17:05:09","date_gmt":"2025-09-28T15:05:09","guid":{"rendered":"https:\/\/www.cineseries.it\/lavori\/findomestic-corporate\/"},"modified":"2026-09-03T18:37:15","modified_gmt":"2026-09-03T16:37:15","slug":"findomestic-corporate","status":"publish","type":"lavori","link":"https:\/\/www.cineseries.it\/en\/works\/findomestic-corporate\/","title":{"rendered":"Findomestic Corporate"},"content":{"rendered":"<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"title-lg !mb-0 uppercase\">Findomestic Corporate<\/h2><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Findomestic Corporate<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-text\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"112\" data-end=\"562\">B2B.The <strong>central challenge<\/strong> of this project was to identify a <strong>universal storytelling language<\/strong> capable of speaking to two distinct audiences \u2014 <strong>private customers<\/strong> and <strong>business clients<\/strong> \u2014 while maintaining coherence, authenticity and strong communication. It was a complex objective, requiring us<strong> to reconcile two different sets of perceptions and motivations<\/strong> while remaining true to the company\u2019s identity and core values. On the one hand, the language needed to <strong>connect with families<\/strong> by evoking trust, warmth and closeness, highlighting the brand\u2019s reliability and ability to provide practical solutions for everyday life. On the other, it needed to <strong>engage a business mindset by communicating expertise<\/strong>, solidity and strategic vision \u2014 essential elements for building lasting B2B relationships.<\/p>\n<p data-start=\"112\" data-end=\"562\">\n\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromLeft\" class=\"overflow-hidden flex flex-col items-center justify-center w-full mdd:row-start-2 rounded-tl-[50px] md:rounded-tl-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Findomestic_corporate2.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"972\" data-end=\"1297\">To achieve this balance, we developed a <strong>cross-audience narrative<\/strong> with a tone that was empathetic yet rigorous, combining <strong>clarity with emotional engagement<\/strong>. The aim was to create a story in which both audiences could recognise themselves and find different but complementary responses to their needs.<\/p>\n<p data-start=\"972\" data-end=\"1297\">The result is a <strong>human and credible communication approach<\/strong> in which the company presents itself not merely as a provider of products or services, but as a trusted <strong>partner capable<\/strong> of understanding people and supporting them on a journey of growth, comfort and mutual trust.<\/p>\n<p data-start=\"972\" data-end=\"1297\">Every choice \u2014 from writing and direction to visual pacing and voice-over tone \u2014 was carefully calibrated to maintain <strong>consistency<\/strong> between the message\u2019s emotional and rational dimensions, creating an <strong>authentic and coherent corporate image that responds to the real needs<\/strong> of its audiences.<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromRight\" class=\"overflow-hidden flex flex-col items-center justify-center w-full md:col-start-2 mdd:row-start-2 md:row-start-1 rounded-tr-[50px] md:rounded-tr-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Findo_Corp2.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center col-start-1 row-start-1\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"1907\" data-end=\"2194\">In this way, the project translated into images and words the <strong>company\u2019s vision as a meeting point between people and professionalism<\/strong>, emotion and expertise: communication that brings audiences together rather than separating them and speaks to everyone with the same natural effectiveness.<\/p>\n<h3>Our Role:<\/h3>\n<ul>\n<li>Concept<\/li>\n<li>Screenplay<\/li>\n<li>Casting<\/li>\n<li>Location<\/li>\n<li>Set Design<\/li>\n<li>Shooting<\/li>\n<li>Styling<\/li>\n<li>Sound Design<\/li>\n<li>Editing&amp;Color Grading<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t\t<a class=\"base-button mt-hhgap\" href=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1115440428\/rendition\/1080p\/file.mp4?loc=external&#038;signature=dafe460a74375fc59f7e0d82c4056b1000e273c19cabcd056fa030d1c586beec\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWatch the Video\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t\t<div data-gs-reveal=\"reveal_fromBottom\" class=\"group overflow-hidden transition-all duration-500 hover:rounded-t-none hover:rounded-b-none rounded-bl-[50px] md:rounded-bl-[100px] rounded-br-[50px] md:rounded-br-[100px]\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" loading=\"lazy\" class=\"relative w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Findomestic.jpeg\" alt=\"\" \/>\n\t\t\t<\/picture>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Related Work<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-other-works\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t<div class=\"acf-slider__container--carousel-outer-mobile-only relative\">\n\t\t\t\t\t\t<div class=\"acf-slider__container--carousel relative swiper-container\" data-autoplay=\"true\">\n\t\t\t\t<div class=\"imgwall__container md:!grid md:!grid-cols-3 swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/calamini-urbano\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Calamini.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Calamini Urbano<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/gucci-gt-dream-makers\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Gucci-GT.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Gucci GT Dream Makers<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/savino-del-bene-corporate\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/SDB.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Savino Del Bene Corporate<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"acf-slider__arrow--left swiper-button-prev acf-slider__arrow !w-[30px] !h-[30px] md:!w-[50px] md:!h-[50px] opacity-70 transition-opacity duration-400 cursor-pointer top-1\/2 transform -translate-y-1\/2 hover:opacity-100 after:hidden before:hidden\">\t<svg class=\"w-[30px] h-[30px] md:w-[50px] md:h-[50px] fill-red\"><title><\/title><use xlink:href=\"#arrow\"><\/use><\/svg>\n\t<\/div>\n\t\t\t\t<div class=\"acf-slider__arrow--right swiper-button-next acf-slider__arrow !w-[30px] !h-[30px] md:!w-[50px] md:!h-[50px] opacity-70 transition-opacity duration-400 cursor-pointer top-1\/2 transform -translate-y-1\/2 hover:opacity-100 after:hidden before:hidden\">\t<svg class=\"w-[30px] h-[30px] md:w-[50px] md:h-[50px] fill-red rotate-180\"><title><\/title><use xlink:href=\"#arrow\"><\/use><\/svg>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-bottone\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap pb-gap md:pb-2gap\"><div class=\"base-block alignwide\">\t\t\t<a class=\"base-button\" href=\"https:\/\/www.cineseries.it\/en\/our-works\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tView All Work\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/section>","protected":false},"featured_media":683,"template":"","lavori_categoria":[],"class_list":["post-2061","lavori","type-lavori","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Findomestic Corporate - Cineseries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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