{"id":2092,"date":"2025-09-28T18:29:32","date_gmt":"2025-09-28T16:29:32","guid":{"rendered":"https:\/\/www.cineseries.it\/lavori\/ariete-buon-compleanno\/"},"modified":"2026-09-03T14:58:57","modified_gmt":"2026-09-03T12:58:57","slug":"happy-birthday-ariete","status":"publish","type":"lavori","link":"https:\/\/www.cineseries.it\/en\/works\/happy-birthday-ariete\/","title":{"rendered":"Happy Birthday, Ariete"},"content":{"rendered":"<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"title-lg !mb-0 uppercase\">Happy Birthday, Ariete<\/h2><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Ariete 60th Anniversary <\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-text\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"701\" data-end=\"1246\">From <strong>adapting the lyrics and composing the music to studio recording and the final music video<\/strong>, we managed every phase through an integrated creative and production approach, caring for every detail to create a truly distinctive piece of content. The goal was clear: turn a corporate anniversary into an <strong>authentic celebration<\/strong> by creating a song that would be a <strong>tribute, a message and a symbol of identity<\/strong>.<\/p>\n<p data-start=\"701\" data-end=\"1246\">The result was <strong>\u201cHappy Birthday, Ariete\u201d<\/strong>, an original song that became the <strong>official soundtrack to the brand\u2019s anniversary<\/strong>. Rather than a conventional corporate jingle, it was conceived as an unconventional company anthem combining energy, humour and emotion. The aim was to<strong> express the pride of belonging and future-facing vision<\/strong> that define the brand\u2019s history and personality, in a musical form able to speak to employees, partners and the wider public alike.<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromLeft\" class=\"overflow-hidden flex flex-col items-center justify-center w-full mdd:row-start-2 rounded-tl-[50px] md:rounded-tl-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/BC_Ariete1.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"2054\" data-end=\"2575\">The process began with <strong>adapting the lyrics<\/strong> to reflect the company\u2019s bright, dynamic and genuine spirit, balancing lightness with depth and emotion with rhythm. Careful <strong>musical arrangement<\/strong> then gave the song a fresh, catchy contemporary pop structure aligned with the positive, inclusive mood we wanted to convey.<\/p>\n<p data-start=\"2054\" data-end=\"2575\"><strong>Studio recording<\/strong> was the heart of the creative process. Voice selection, harmonic development and attention to sonic detail were essential to the authenticity of the final result. Every vocal and instrumental element was calibrated to express enthusiasm, warmth and a shared identity. At the same time, the <strong>music video<\/strong> completed the story by turning the song into a collective visual experience. It features the people who bring the brand to life every day, alternating spontaneous moments with emotionally powerful imagery.<\/p>\n<p data-start=\"2054\" data-end=\"2575\">Through lively direction, dynamic editing and a bright, inclusive visual language, the video becomes a <strong>shared celebration<\/strong> \u2014 a collective story in which every face and every smile contributes to one greater narrative<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromRight\" class=\"overflow-hidden flex flex-col items-center justify-center w-full md:col-start-2 mdd:row-start-2 md:row-start-1 rounded-tr-[50px] md:rounded-tr-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/BC_Ariete2.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center col-start-1 row-start-1\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"2577\" data-end=\"3015\">The final piece goes beyond celebrating an anniversary: it is a <strong>statement of identity<\/strong> and a musical story connecting the brand\u2019s past, present and future. \u201cHappy Birthday, Ariete\u201d became a <strong>symbol of belonging and corporate pride<\/strong>, a collective anthem celebrating the people and values that have always made the company distinctive, authentic and ready for new challenges.<\/p>\n<h3>Our Role:<\/h3>\n<ul>\n<li>Concept<\/li>\n<li>Screenplay<\/li>\n<li>Shooting<\/li>\n<li>Editing&amp;Color Grading<\/li>\n<li>Compositing<\/li>\n<li>Sound Design<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t\t<a class=\"base-button mt-hhgap\" href=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1115458143\/rendition\/1080p\/file.mp4?loc=external&#038;signature=adfdcbaf3972a993311b61f68d2ae417e5d3e16b7b8b21befc890f4ea09dee23\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWatch the Video\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t\t<div data-gs-reveal=\"reveal_fromBottom\" class=\"group overflow-hidden transition-all duration-500 hover:rounded-t-none hover:rounded-b-none rounded-bl-[50px] md:rounded-bl-[100px] rounded-br-[50px] md:rounded-br-[100px]\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" loading=\"lazy\" class=\"relative w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/BC_Ariete3.jpg\" alt=\"\" \/>\n\t\t\t<\/picture>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Related Work<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-other-works\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t<div class=\"acf-slider__container--carousel-outer-mobile-only relative\">\n\t\t\t\t\t\t<div class=\"acf-slider__container--carousel relative swiper-container\" data-autoplay=\"true\">\n\t\t\t\t<div class=\"imgwall__container md:!grid md:!grid-cols-3 swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/podcast-e-voice-over\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Podcast.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Podcast e Voice Over<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"30,26,27\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/ariete-capri\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Ariete-Capri.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Ariete Capri<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"30,26,27\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/ariete-spot-duetto\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Ariete-Duetto.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Ariete Spot Duetto<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"acf-slider__arrow--left swiper-button-prev acf-slider__arrow !w-[30px] !h-[30px] md:!w-[50px] md:!h-[50px] opacity-70 transition-opacity duration-400 cursor-pointer top-1\/2 transform -translate-y-1\/2 hover:opacity-100 after:hidden before:hidden\">\t<svg class=\"w-[30px] h-[30px] md:w-[50px] md:h-[50px] fill-red\"><title><\/title><use xlink:href=\"#arrow\"><\/use><\/svg>\n\t<\/div>\n\t\t\t\t<div class=\"acf-slider__arrow--right swiper-button-next acf-slider__arrow !w-[30px] !h-[30px] md:!w-[50px] md:!h-[50px] opacity-70 transition-opacity duration-400 cursor-pointer top-1\/2 transform -translate-y-1\/2 hover:opacity-100 after:hidden before:hidden\">\t<svg class=\"w-[30px] h-[30px] md:w-[50px] md:h-[50px] fill-red rotate-180\"><title><\/title><use xlink:href=\"#arrow\"><\/use><\/svg>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-bottone\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t\t<a class=\"base-button\" href=\"https:\/\/www.cineseries.it\/en\/our-works\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tView All Work\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/section>","protected":false},"featured_media":605,"template":"","lavori_categoria":[26,28,35],"class_list":["post-2092","lavori","type-lavori","status-publish","has-post-thumbnail","hentry","lavori_categoria-campaign-film-tvc","lavori_categoria-product-video-tabletop","lavori_categoria-servizi-di-produzione-end-to-end"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Happy Birthday, Ariete - Cineseries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cineseries.it\/en\/works\/happy-birthday-ariete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Birthday, Ariete - Cineseries\" \/>\n<meta property=\"og:url\" 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