{"id":2100,"date":"2025-09-28T19:20:38","date_gmt":"2025-09-28T17:20:38","guid":{"rendered":"https:\/\/www.cineseries.it\/lavori\/eurosteam-step-up\/"},"modified":"2026-09-03T14:55:27","modified_gmt":"2026-09-03T12:55:27","slug":"eurosteam-step-up","status":"publish","type":"lavori","link":"https:\/\/www.cineseries.it\/en\/works\/eurosteam-step-up\/","title":{"rendered":"Eurosteam Step Up"},"content":{"rendered":"<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"title-lg !mb-0 uppercase\">Eurosteam Step Up<\/h2><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Eurosteam Step Up<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-text\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"1751\" data-end=\"2357\">For <strong>Eurosteam<\/strong>, we produced a <strong>3D animated film<\/strong> presenting a <strong>next-generation intelligent iron<\/strong> designed to transform the ironing experience through technological, elegant and functional design. The aim was <strong>to communicate the product\u2019s innovations clearly and engagingly<\/strong>, turning an everyday task into a high-impact visual experience.<\/p>\n<p data-start=\"1751\" data-end=\"2357\"><strong>3D animation<\/strong> is the project\u2019s defining feature. Photorealistic rendering and meticulous attention to materials \u2014 from the polished metal of the soleplate to the satin reflections on the body \u2014 <strong>enhance the product\u2019s technological character<\/strong> and convey the impression of an advanced, high-quality object.<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromLeft\" class=\"overflow-hidden flex flex-col items-center justify-center w-full mdd:row-start-2 rounded-tl-[50px] md:rounded-tl-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Eurosteam3.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"2359\" data-end=\"2773\">The <strong>iron features automatic lift technology<\/strong>, an exclusive function that <strong>raises and lowers the appliance in response to the user\u2019s movements<\/strong>. This <strong>eliminates unnecessary physical effort<\/strong> while <strong>preventing fabric burns and ensuring safety<\/strong>, precision and ease of use. The product is therefore presented as a concentration of <strong>ergonomics and intelligence applied to domestic design<\/strong>, simplifying an everyday action with elegance and innovation.<\/p>\n<p data-start=\"2359\" data-end=\"2773\">Built around a fluid, intuitive rhythm, the <strong>visual narrative<\/strong> guides viewers through the different stages of use and presents the product\u2019s benefits with <strong>immediacy and clarity<\/strong>. Every scene <strong>explains the main functions in a technical yet engaging way<\/strong>: automatic movement, steam management, jet precision and gentle treatment of delicate fabrics. The language is <strong>descriptive but dynamic<\/strong>, with a tone that combines instruction and visual appeal.<\/p>\n<p data-start=\"2359\" data-end=\"2773\">Moving shots, sculpted light and transition effects give the scene depth and energy, transforming a functional demonstration into an immersive, almost cinematic experience.<\/p>\n<p data-start=\"2359\" data-end=\"2773\">\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromRight\" class=\"overflow-hidden flex flex-col items-center justify-center w-full md:col-start-2 mdd:row-start-2 md:row-start-1 rounded-tr-[50px] md:rounded-tr-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Eurosteam2.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center col-start-1 row-start-1\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"2775\" data-end=\"3175\">Sound design and music, calibrated around soft yet technological tones, accompany the story with subtle rhythm and reinforce the brand\u2019s innovative, contemporary character. Together they balance <strong>technical precision with emotional appeal<\/strong>, ensuring that every detail \u2014 from the movement of steam to the iron\u2019s levitation \u2014 communicates <strong>performance, lightness and reliability<\/strong>.<\/p>\n<p data-start=\"2775\" data-end=\"3175\">The result is an <strong>elegant, high-performance product film<\/strong> combining <strong>functionality with visual suggestion<\/strong>. It elevates Eurosteam\u2019s communication to an international level and demonstrates how skilful 3D production can do more than explain innovation: it can <strong>make technology tangible<\/strong> through the emotion of images.<\/p>\n<h3>Our Role:<\/h3>\n<ul>\n<li>Concept<\/li>\n<li>Screenplay<\/li>\n<li>Storyboard<\/li>\n<li>Direction<\/li>\n<li>3D Animation<\/li>\n<li>Compositing<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t\t<a class=\"base-button mt-hhgap\" href=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1115461852\/rendition\/1080p\/file.mp4?loc=external&#038;signature=9cc9f1b33ccdc980ad634e9819f0a42c9c8659e17f4697a659a8b98fad7011b2\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWatch the Video\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t\t<div data-gs-reveal=\"reveal_fromBottom\" class=\"group overflow-hidden transition-all duration-500 hover:rounded-t-none hover:rounded-b-none rounded-bl-[50px] md:rounded-bl-[100px] rounded-br-[50px] md:rounded-br-[100px]\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" loading=\"lazy\" class=\"relative w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Eurosteam1.jpg\" alt=\"\" \/>\n\t\t\t<\/picture>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Related Work<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-other-works\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t<div class=\"acf-slider__container--carousel-outer-mobile-only relative\">\n\t\t\t\t\t\t<div class=\"acf-slider__container--carousel relative swiper-container\" data-autoplay=\"true\">\n\t\t\t\t<div class=\"imgwall__container md:!grid md:!grid-cols-3 swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/eurosteam-step-up\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Eurosteam.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Eurosteam Step Up<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/mondadori-80-themed-animations\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Mondadori.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Mondadori \u2014 80 Themed Animations<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"acf-slider__arrow--left swiper-button-prev acf-slider__arrow !w-[30px] !h-[30px] md:!w-[50px] md:!h-[50px] opacity-70 transition-opacity duration-400 cursor-pointer top-1\/2 transform -translate-y-1\/2 hover:opacity-100 after:hidden before:hidden\">\t<svg class=\"w-[30px] h-[30px] md:w-[50px] md:h-[50px] fill-red\"><title><\/title><use xlink:href=\"#arrow\"><\/use><\/svg>\n\t<\/div>\n\t\t\t\t<div class=\"acf-slider__arrow--right swiper-button-next acf-slider__arrow !w-[30px] !h-[30px] md:!w-[50px] md:!h-[50px] opacity-70 transition-opacity duration-400 cursor-pointer top-1\/2 transform -translate-y-1\/2 hover:opacity-100 after:hidden before:hidden\">\t<svg class=\"w-[30px] h-[30px] md:w-[50px] md:h-[50px] fill-red rotate-180\"><title><\/title><use xlink:href=\"#arrow\"><\/use><\/svg>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-bottone\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap pb-gap md:pb-2gap\"><div class=\"base-block alignwide\">\t\t\t<a class=\"base-button\" href=\"https:\/\/www.cineseries.it\/en\/our-works\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tView All Work\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/section>","protected":false},"featured_media":748,"template":"","lavori_categoria":[],"class_list":["post-2100","lavori","type-lavori","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eurosteam Step Up - Cineseries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cineseries.it\/en\/works\/eurosteam-step-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eurosteam Step Up - Cineseries\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cineseries.it\/en\/works\/eurosteam-step-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Cineseries\" \/>\n<meta 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