{"id":2105,"date":"2025-09-29T00:39:28","date_gmt":"2025-09-28T22:39:28","guid":{"rendered":"https:\/\/www.cineseries.it\/lavori\/findomestic-tube-experience\/"},"modified":"2026-09-03T14:54:37","modified_gmt":"2026-09-03T12:54:37","slug":"findomestic-tube-experience","status":"publish","type":"lavori","link":"https:\/\/www.cineseries.it\/en\/works\/findomestic-tube-experience\/","title":{"rendered":"Findomestic Tube Experience"},"content":{"rendered":"<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"title-lg !mb-0 uppercase\">Findomestic Tube Experience<\/h2><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Findomestic Tube experience 10 ITA bounce<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-text\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"193\" data-end=\"741\">With this <strong>animated film, Findomestic<\/strong> presents a<strong> new approach to digital communication<\/strong> around access to credit, using clear, dynamic and visually engaging language to explain a complex process simply and immediately. The aim was to make <strong>online procedures easier to understand<\/strong> and communicate the benefits of a redesigned, more intuitive and user-friendly system to an internal audience, in line with the company\u2019s innovation and digitalisation strategy.<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromLeft\" class=\"overflow-hidden flex flex-col items-center justify-center w-full mdd:row-start-2 rounded-tl-[50px] md:rounded-tl-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Findo_tube1.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"2362\" data-end=\"2766\">We developed a <strong>linear, structured story<\/strong> that explains the new online credit-access process step by step while maintaining an accessible and engaging tone. The <strong>visual language<\/strong> is based on contemporary <strong>animated illustrations<\/strong> with <strong>soft shapes, corporate colours and lively accents<\/strong> that support readability and sustain attention.<\/p>\n<p data-start=\"2362\" data-end=\"2766\"><strong>Animation<\/strong> is not merely decorative, but functional: it supports the narrative consistently and explains abstract concepts and technical processes with clarity. Fluid, carefully paced direction alternates explanatory moments with dynamic transitions, making the viewing experience immediate and enjoyable. Every stage is designed <strong>to encourage intuitive understanding<\/strong> and bridge the gap between technical and human language. Minimalist graphics and a design consistent with the brand\u2019s visual identity reinforce perceptions of <strong>order, transparency and reliability<\/strong> \u2014 core Findomestic values.<\/p>\n<p data-start=\"2362\" data-end=\"2766\"><strong>A light, rhythmic soundtrack<\/strong> adds energy while supporting the visual pace with discretion. A professional yet empathetic voice-over guides viewers through the narrative flow. The balance of voice, music and image <strong>maintains an informative but never heavy-handed tone<\/strong>, teaching without overloading the audience.<\/p>\n<p data-start=\"2362\" data-end=\"2766\">The result is an<strong> internal communications film with strong visual and functional impact<\/strong>, <strong>translating a technical subject into an accessible, enjoyable message<\/strong>. 2D animation and illustrative design simplify complexity, improve understanding and stimulate audience interest, allowing content to be learned naturally.<\/p>\n<p data-start=\"2362\" data-end=\"2766\">\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromRight\" class=\"overflow-hidden flex flex-col items-center justify-center w-full md:col-start-2 mdd:row-start-2 md:row-start-1 rounded-tr-[50px] md:rounded-tr-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Findo_tube5.jpg\" alt=\"\" width=\"1080\" height=\"1079\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center col-start-1 row-start-1\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"2768\" data-end=\"3237\">The project shows how <strong>audiovisual communication can become a powerful learning tool<\/strong>, transforming operational information into a clear, coherent and engaging story. It combines <strong>educational effectiveness, aesthetic care and brand consistency<\/strong>, presenting Findomestic as innovative and close to people, fully aligned with its mission to make access to credit increasingly simple, informed and transparent.<\/p>\n<h3>Our Role:<\/h3>\n<ul>\n<li>Progettazione multimediale<\/li>\n<li>Storyboard<\/li>\n<li>Design<\/li>\n<li>2D Animation<\/li>\n<li>Sound Design<\/li>\n<li>Voice Over<\/li>\n<li>Editing<\/li>\n<li>Compositing<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t\t<div data-gs-reveal=\"reveal_fromBottom\" class=\"group overflow-hidden transition-all duration-500 hover:rounded-t-none hover:rounded-b-none rounded-bl-[50px] md:rounded-bl-[100px] rounded-br-[50px] md:rounded-br-[100px]\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" loading=\"lazy\" class=\"relative w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Findo_tube6.jpg\" alt=\"\" \/>\n\t\t\t<\/picture>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Related Work<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-other-works\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t<div class=\"acf-slider__container--carousel-outer-mobile-only relative\">\n\t\t\t\t\t\t<div class=\"acf-slider__container--carousel relative swiper-container\" data-autoplay=\"true\">\n\t\t\t\t<div class=\"imgwall__container md:!grid md:!grid-cols-3 swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/eurosteam-step-up\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Eurosteam.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Eurosteam Step Up<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/mondadori-80-themed-animations\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Mondadori.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Mondadori \u2014 80 Themed Animations<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"acf-slider__arrow--left swiper-button-prev acf-slider__arrow !w-[30px] !h-[30px] md:!w-[50px] md:!h-[50px] opacity-70 transition-opacity duration-400 cursor-pointer top-1\/2 transform -translate-y-1\/2 hover:opacity-100 after:hidden before:hidden\">\t<svg class=\"w-[30px] h-[30px] md:w-[50px] md:h-[50px] fill-red\"><title><\/title><use xlink:href=\"#arrow\"><\/use><\/svg>\n\t<\/div>\n\t\t\t\t<div class=\"acf-slider__arrow--right swiper-button-next acf-slider__arrow !w-[30px] !h-[30px] md:!w-[50px] md:!h-[50px] opacity-70 transition-opacity duration-400 cursor-pointer top-1\/2 transform -translate-y-1\/2 hover:opacity-100 after:hidden before:hidden\">\t<svg class=\"w-[30px] h-[30px] md:w-[50px] md:h-[50px] fill-red rotate-180\"><title><\/title><use xlink:href=\"#arrow\"><\/use><\/svg>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-bottone\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap pb-gap md:pb-2gap\"><div class=\"base-block alignwide\">\t\t\t<a class=\"base-button\" href=\"https:\/\/www.cineseries.it\/en\/our-works\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tView All Work\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/section>","protected":false},"featured_media":746,"template":"","lavori_categoria":[],"class_list":["post-2105","lavori","type-lavori","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized 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