{"id":2120,"date":"2025-10-16T21:12:59","date_gmt":"2025-10-16T19:12:59","guid":{"rendered":"https:\/\/www.cineseries.it\/lavori\/ariete-moderna\/"},"modified":"2026-09-03T15:00:15","modified_gmt":"2026-09-03T13:00:15","slug":"ariete-moderna","status":"publish","type":"lavori","link":"https:\/\/www.cineseries.it\/en\/works\/ariete-moderna\/","title":{"rendered":"Ariete Moderna"},"content":{"rendered":"<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"title-lg !mb-0 uppercase\">ARIETE MODERNA<\/h2><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Ariete Moderna Commercial<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-text\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"0\" data-end=\"480\">With this commercial, <strong>Ariete<\/strong> ideally completes a <strong>narrative trilogy<\/strong> that began with the celebrated <strong>Vintage<\/strong> range, continued with <strong>Classica<\/strong> and now reaches its conclusion with the new Moderna line. This journey is not only commercial, but <strong>aesthetic and conceptual<\/strong>: step by step, the brand has expressed its stylistic evolution and its constant search for balance between <strong>functionality, design and visual identity<\/strong>.<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromLeft\" class=\"overflow-hidden flex flex-col items-center justify-center w-full mdd:row-start-2 rounded-tl-[50px] md:rounded-tl-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/10\/Ariete-Moderna2.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"1363\" data-end=\"1746\">In this third chapter, the narrative reaches a new maturity. <strong>Moderna<\/strong> represents the <strong>perfect synthesis of tradition and contemporary style<\/strong>: a clean, essential yet highly distinctive visual language defined by geometric lines, refined materials and a restrained, sophisticated palette. The commercial does more than present products; it turns them into <strong>objects of reflection<\/strong> and symbols of the ongoing dialogue between a<strong>rt, design and everyday life<\/strong>.<\/p>\n<p data-start=\"1363\" data-end=\"1746\">This gives rise to the campaign\u2019s central idea: <strong>\u201cWHAT\u2019S ART?\u201d<\/strong><br \/>\nA deliberately open and provocative question invites viewers to consider what \u201cart\u201d truly means today. Is it a painting, a sculpture or an installation \u2014 or can an everyday object also be art when it is conceived with care, balance and aesthetic awareness?<\/p>\n<p data-start=\"1363\" data-end=\"1746\">Through refined visual language and direction inspired by <strong>museum compositions, gallery lighting and tactile detail<\/strong>, the new Ariete appliances are <strong>presented as works of design in an ideal exhibition space<\/strong>. The MODERNA line becomes the focus of a broader reflection on the aesthetic value of functionality.<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image-text\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 gap-gap\">\n\t\t\t\t\t\t\t<figure data-gs-reveal=\"reveal_fromRight\" class=\"overflow-hidden flex flex-col items-center justify-center w-full md:col-start-2 mdd:row-start-2 md:row-start-1 rounded-tr-[50px] md:rounded-tr-[100px]\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/10\/Ariete-Moderna4.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<section class=\"flex flex-col items-start justify-center col-start-1 row-start-1\">\n\t\t\t\t\t\t\t<div class=\"prose\">\n\t\t\t\t<p data-start=\"1748\" data-end=\"2262\" data-is-last-node=\"\" data-is-only-node=\"\">The tone is elegant and almost contemplative, while retaining the<strong> subtle, intelligent humour<\/strong> that characterises Ariete. A form of art may lie behind every everyday gesture and every well-designed object. With this film, Ariete does more than introduce a new product range: <strong>it makes a statement<\/strong>, celebrating design as an authentic expression of <strong>domestic creativity<\/strong> and inviting everyone, with a smile, to rediscover beauty in everyday things.<\/p>\n<table width=\"624\">\n<tbody>\n<tr>\n<td width=\"624\">Our Role:<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li aria-level=\"1\"><span>Concept<\/span><\/li>\n<li aria-level=\"1\"><span>Screenplay<\/span><\/li>\n<li aria-level=\"1\"><span>Shooting 6k<\/span><\/li>\n<li aria-level=\"1\"><span>Editing<\/span><\/li>\n<li aria-level=\"1\"><span>Colonna sonora (musica originale)<\/span><\/li>\n<li aria-level=\"1\"><span>Visual Efx<\/span><\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t\t<a class=\"base-button mt-hhgap\" href=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/348177127\/rendition\/1080p\/file.mp4?loc=external&#038;signature=d576ebe843bb3ebc55a126492ae6c67ba1b1b9b3c0b97f4bd16d202a5883570e\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWatch the Video\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t<\/section>\n\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-image\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\">\t\t\t<div data-gs-reveal=\"reveal_fromBottom\" class=\"group overflow-hidden transition-all duration-500 hover:rounded-t-none hover:rounded-b-none rounded-tl-[50px] md:rounded-tl-[100px] rounded-br-[50px] md:rounded-br-[100px]\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" loading=\"lazy\" class=\"relative w-full\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/10\/Ariete-Moderna3.jpg\" alt=\"\" \/>\n\t\t\t<\/picture>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-title\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap\"><div class=\"base-block alignwide\"><h2 class=\"text-left title-md font-normal !mt-0 !mb-0\">Related Work<\/h2><\/div><\/section>\n\n<section data-blockname=\"acf-other-works\" class=\"ap-wp-theme-tw-block w-full block mt-hgap md:mt-gap\"><div class=\"base-block alignwide\">\t\t<div class=\"acf-slider__container--carousel-outer-mobile-only relative\">\n\t\t\t\t\t\t<div class=\"acf-slider__container--carousel relative swiper-container\" data-autoplay=\"true\">\n\t\t\t\t<div class=\"imgwall__container md:!grid md:!grid-cols-3 swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"30,26,28\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/ariete-delonghi-timeless-beauty\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/10\/Ariete_vintage1.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Ariete | De\u2019Longhi \u2014 Timeless Beauty<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/ariete-b-cheese\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/10\/Ariete_Bcheese2.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Ariete B-Cheese<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"30,26,27,33,31,28,34,29,35,32\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/ariete-party-time\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Ariete-Party-Time.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Ariete Party Time<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"acf-slider__slide swiper-slide md:aspect-[16\/9]\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<article class=\"imgwall__entry group aspect-[16\/9]\" data-lavori-cat=\"\">\n\t<a href=\"https:\/\/www.cineseries.it\/en\/works\/ariete-the-real-italian-espresso-commercial\/\" aria-hidden=\"true\">\n\t\t<div class=\"relative w-full h-full overflow-hidden\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\" w-full h-full object-cover block scale-[1] md:group-hover:scale-[1.1] transition-all duration-500\" src=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/09\/Ariete-Caffe.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n\t\t\t\n\t\t\t<div class=\"mdd:hidden imgwall__entry-container before:bg-black\/60\">\n\t\t\t\t<h2 class=\"block relative z-[2] mb-hhgap title-sm\" itemprop=\"headline\">Ariete \u201cThe Real Italian Espresso\u201d Commercial<\/h2>\n\t\t\t\t<span class=\"flex flex-col gap-hhgap font-sans-serif text-sm md:text-base imgwall__link text-white z-[2] mt:hhgap md:mt-hgap\">\n\t\t\t\t\t<span class=\"block rounded-full border border-white bg-transparent transition-all duration-500 w-[10px] h-[10px] md:w-[20px] md:h-[20px] mx-auto\"><\/span>\n\t\t\t\t\tExplore\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"acf-slider__arrow--left swiper-button-prev acf-slider__arrow !w-[30px] !h-[30px] md:!w-[50px] md:!h-[50px] opacity-70 transition-opacity duration-400 cursor-pointer top-1\/2 transform -translate-y-1\/2 hover:opacity-100 after:hidden before:hidden\">\t<svg class=\"w-[30px] h-[30px] md:w-[50px] md:h-[50px] fill-red\"><title><\/title><use xlink:href=\"#arrow\"><\/use><\/svg>\n\t<\/div>\n\t\t\t\t<div class=\"acf-slider__arrow--right swiper-button-next acf-slider__arrow !w-[30px] !h-[30px] md:!w-[50px] md:!h-[50px] opacity-70 transition-opacity duration-400 cursor-pointer top-1\/2 transform -translate-y-1\/2 hover:opacity-100 after:hidden before:hidden\">\t<svg class=\"w-[30px] h-[30px] md:w-[50px] md:h-[50px] fill-red rotate-180\"><title><\/title><use xlink:href=\"#arrow\"><\/use><\/svg>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/section>\n\n<section data-blockname=\"acf-bottone\" class=\"ap-wp-theme-tw-block w-full block mt-gap md:mt-2gap pb-gap md:pb-2gap\"><div class=\"base-block alignwide\">\t\t\t<a class=\"base-button\" href=\"https:\/\/www.cineseries.it\/en\/our-works\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tView All Work\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/section>","protected":false},"featured_media":1384,"template":"","lavori_categoria":[30,26,27],"class_list":["post-2120","lavori","type-lavori","status-publish","has-post-thumbnail","hentry","lavori_categoria-animazione-vfx-2d-3d-motion","lavori_categoria-campaign-film-tvc","lavori_categoria-corporate-employer-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ariete Moderna - Cineseries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cineseries.it\/en\/works\/ariete-moderna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ariete Moderna - Cineseries\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cineseries.it\/en\/works\/ariete-moderna\/\" \/>\n<meta property=\"og:site_name\" content=\"Cineseries\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-03T13:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cineseries.it\/wp-content\/uploads\/2025\/10\/Ariete-Moderna.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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