Kenwood
Social Advertising Series
For this project, Kenwood commissioned us to produce a social-first video series supporting advertising campaigns for the Middle Eastern market. The goal was to develop a visual language that could combine the brand’s international identity with the cultural and stylistic nuances of a complex and diverse region.
The main challenge was to adapt tone, pace and storytelling to an audience with different viewing habits and aesthetic sensitivities, while remaining fully consistent with Kenwood’s brand identity and its values of quality, innovation and contemporary lifestyle.
We therefore designed an agile, dynamic and highly visual format for digital channels and the region’s most widely used social platforms, favouring fast-paced editing, bright cinematography and a direct, fresh and positive tone.
The products were showcased through everyday micro-stories, authentic gestures and close-up shots, with a colour palette aligned with local tastes and art direction attentive to the target audience’s cultural sensibilities. Each episode was conceived as part of a consistent yet modular series that could adapt to different stages of the advertising campaign and multiple distribution channels, ensuring maximum flexibility and communication performance.
The result was a bright and effective format that successfully combined a global aesthetic with local identity, fully meeting the brand’s marketing objectives and strengthening its presence in the Middle Eastern market.
Our Role:
- Screenplay
- Location
- Set Design
- Casting
- Shooting
- Styling
- Sound Design
- Editing&Color Grading
