Findomestic Corporate
Findomestic Corporate
B2B.The central challenge of this project was to identify a universal storytelling language capable of speaking to two distinct audiences — private customers and business clients — while maintaining coherence, authenticity and strong communication. It was a complex objective, requiring us to reconcile two different sets of perceptions and motivations while remaining true to the company’s identity and core values. On the one hand, the language needed to connect with families by evoking trust, warmth and closeness, highlighting the brand’s reliability and ability to provide practical solutions for everyday life. On the other, it needed to engage a business mindset by communicating expertise, solidity and strategic vision — essential elements for building lasting B2B relationships.
To achieve this balance, we developed a cross-audience narrative with a tone that was empathetic yet rigorous, combining clarity with emotional engagement. The aim was to create a story in which both audiences could recognise themselves and find different but complementary responses to their needs.
The result is a human and credible communication approach in which the company presents itself not merely as a provider of products or services, but as a trusted partner capable of understanding people and supporting them on a journey of growth, comfort and mutual trust.
Every choice — from writing and direction to visual pacing and voice-over tone — was carefully calibrated to maintain consistency between the message’s emotional and rational dimensions, creating an authentic and coherent corporate image that responds to the real needs of its audiences.
In this way, the project translated into images and words the company’s vision as a meeting point between people and professionalism, emotion and expertise: communication that brings audiences together rather than separating them and speaks to everyone with the same natural effectiveness.
Our Role:
- Concept
- Screenplay
- Casting
- Location
- Set Design
- Shooting
- Styling
- Sound Design
- Editing&Color Grading
