Ariete Party Time
Ariete Party Time | Sequel Commercial
An ambitious and boldly imaginative concept took us back in time to the dazzling America of the 1950s, among full skirts, pastel appliances and the unmistakable atmosphere of an era that symbolised domestic optimism and functional design.
Against this backdrop, we meet Richard and Marion, an impeccably elegant couple from another age. In their meticulously reconstructed kitchen, they naturally welcome viewers and show them how to prepare delicious recipes using products from the Party Time range.
The project was conceived to combine entertainment and product communication through cinematic storytelling, capturing the style, pace and humour of an era when the kitchen was the heart of the home. The set design faithfully recreates post-war America, with chequered floors, retro lighting, warm colours and carefully selected details that immerse the viewer in a rich visual and sensory experience.
The project developed into a three-episode online mini-series, with each episode focusing on a different recipe and appliance. Dynamic direction and a sophisticated sense of humour create the perfect balance between nostalgia and contemporary appeal. The result is an advertising story with genuine cinematic scope, turning the product into a true on-screen character.
The campaign received widespread acclaim and was nominated for Best Italian Commercial in the Lifestyle category at the 52nd Key Awards, recognising the originality of the concept, the production quality and the narrative strength of a campaign that successfully brought together aesthetics, storytelling and brand identity.
Our Role:
- Concept
- Screenplay
- Location
- Casting
- Shooting
- Styling
- Sound Design
- Editing&Color Grading
- Vintage VFX
